Design: Stora Enso, loungemonter i Genève
Design: Taste plus
Production Lead: Kalle Deutsch, Mindustry
Production Manager: Klas Willén, Mindustry
Stora Enso
Stora Enso’s lounge booth, nominated for booth of the year, did not disappoint anyone in Geneva. Stora Enso wanted to do something different for its most important activity of the year. The solution was to create a forest glade, a peaceful oasis, that breaths of Swedish birch, moss and lichen in an environment with a well-chosen message – ”Less is more”. Customers who visited the booth were susceptible to Stora Enso’s message and sales exceeded the client’s goals with the activity.

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